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It’s all about the context

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The website Yelp earlier today sent out email to San Francisco members with the headline Put the Fun Between Your Legs:
yelp_oops1

Provocative, yes — too much so for the sponsor, San Francisco Women Against Rape. A few hours later, Yelp sent out this corrected version:
yelp_correction1

Nevertheless, even the corrected email is full of references to cute boys and double entendres like “Rachel L likes to strap hers on knowing “there isn’t another person out there” with the exact same one” — messenger bags, that is. Well, if the email didn’t get attention the first time, it is now.


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